Dole, a well-established and trusted brand known for all things fruit-related, hired SRG to help them successfully expand into the organic space with a line of frozen fruit blends and fruit cups. I had the exciting opportunity to help develop Dole’s vision for their organic line of products as well as the packaging. Below is my design launched in 2017.
I collaborated with Los Angeles-based photographer, Bruce James, to bring the fruit to life on-pack as well as through a series of web recipes.
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