CLIENT: ADMI
MY ROLE: DESIGNER/ACD
CD: LANCE REED/JEN JONES
FIRM: SRG
MY ROLE: DESIGNER/ACD
CD: LANCE REED/JEN JONES
FIRM: SRG
ADMI, the parent company of several brands in the dental services industry, had recently acquired a brand in the urgent care space. They needed a new corporate identity to represent their diverse businesses and provide a unifying platform for future growth. ADMI turned to SRG to develop this new brand through positioning, naming, and identity design. With two names still in the mix, I designed a series of identity options to articulate the brand’s new vision centered around the ideals of collaboration, community, and progress.
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