Trevor Harkema - Microban

CLIENT: P&G
MY ROLE: DESIGNER/ACD
CD: JEN JONES
FIRM: SRG

Microban, a global leader in antimicrobial protection, needed a comprehensive brand refresh. As part of SRG, I contributed to the development of a new brand vision and brand architecture and also designed the new identity and CPG packaging system. We centered the brand vision around the idea of “Protection That Lives On,” because not only does Microban kill 99.9% of bacteria on contact, but it also keeps working throughout the day, even when the surface is touched or contacted multiple times. With that as my brief, I created a range of identity options. My solution shown below was selected to be the new face of Microban.

I designed the mark with customized type tailored to convey strength and efficacy (detailed in the GIF below). I created the complimentary shield icon to have a modern, dynamic quality with overlaying shapes and a forward momentum.